UGA Achieves Record-Breaking Fundraising Growth with Blackbaud CRM

University of Georgia (UGA) selected Blackbaud CRM to create a unified view of all constituent communications and activities. Its goal was to support strategic planning and management, and increase efficiency using a single, cohesive system. Upon implementation in 2013, UGA has the ability to track and measures fundraising activity across the entire organization with greater insight into overall fundraising capacity of constituents. The solution also enables advanced coordination of fundraising efforts and increased visibility into the overall communications plan.

“Adopting Blackbaud CRM throughout the campus has helped us to redefine business processes and work more efficiently than ever before — UGA finished its 2017 fiscal year by setting new fundraising records again with four consecutive years of record-breaking fundraising. Four years after implementing, we have doubled our revenue from our preceding eight-year average. The results speak for themselves.”  — Derek Clark, Senior Director of Advancement Services at University of Georgia.

Recently completing its fourth year using the solution to manage its fundraising programs, UGA experienced the following benefits from fiscal year 2014 to 2017 attributable to Blackbaud CRM:

• A fundraising lift of $18.9 million
• 94% growth in fundraising
• 22% compound annual growth rate
• 192% return on investment (ROI)
• Avoided labor costs of $3.4 million and IT costs of $400,000

Read UGA’s full story: Media Fact Sheet: Fundraising skyrockets at UGA.  For more information about Blackbaud CRM for higher education institutions, visit www.blackbaud.com/products/blackbaud-crm  or email CRM@blackbaud.com.