Blackbaud Guided Fundraising

Donor Management & Fundraising Appeal Solicitation Software for Charities and Nonprofits

High-impact organizations choose Blackbaud to implement customized, modern donor solicitation methods.
Read these stories and more in our customer story showcase.

Leverage donor management software to optimize your fund solicitation process.

There’s a delicate balance to maintain when connecting with your donors. Blackbaud Guided Fundraising helps you design thoughtful fundraising appeal techniques to ensure you are reaching out to donors at the appropriate time and frequency.

  • Control and optimize marketing appeals across multiple channels

  • Scale your ability to provide personalized messaging so an individual fundraiser can connect with the same set of donors on any channel

  • Ensure donor solicitation requests arrive when donors are most willing or able to make a gift

Create and monitor campaigns that deliver more dollars and more donors.

Modern fundraising requires more coordination than before. Blackbaud Guided Fundraising expands your ability to create and manage the sophisticated person-to-person donor solicitation strategies that deliver results.

  • Create custom play sequences for phone, email, and direct mail to personalize the donor experience

  • Set persona-based talking points for student fundraisers

  • Replace complicated segmentation strategies with algorithm-based indications of donors who are most likely and able to donate

  • Monitor activity and campaign effectiveness at a high level or in detail

Deliver a smooth experience for donors and fundraisers.

Person-to-person fundraisers need tools and support to connect with donors. Donors need a logical, authentic interaction. Blackbaud Guided Fundraising provides the framework and support necessary for fundraisers and donors to have their best experience.

  • Build personal relationships across channel types

  • Avoid cold calling by referencing previous automated communications sent in the fundraiser’s name

  • Facilitate donations at the time and through the channel that works best for the donorProvide a simple, streamlined process for the students or volunteers who are making calls, scheduling callbacks, and recording donations

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